Home > Ftr news > Interview with Andrei Yantsev (WG Publisher)

Source: http://www.gametech.ru/articles/562/

Special thanks to st0ne_c0ld from world-of-ru for linking it.

Hello everyone,

Russian site gametech.ru published an interview with Andrei Yantsev, who’s the leader of the WG publishing department. The interview is quite interesting (its title alone is “a generation grew up, that thinks everything should be for free”) but sadly, very long, so I’ll just sum it up into the point Mr.Yantsev makes.

The interview took place at the Wargaming Developer Contest awards and it’s actually related to it – specifically, to third party application developers, modders and other such people.

– Wargaming started to work with third party modders and such (WGDC) since there was a demand from these people’s side
– WG plans to support these people (modders, application developers) by advertising their creations in the “useful software” part of the portal, specifically the WGDC winners’ creations will be advertised via WG channels
– the way WG sees the future of working with these people (“leaders and WGDC finalists”) is not to buy their products (they can implement the same functions themselves), but to encourage them to form a “core of third party developers”, the existence of which would encourage Wargaming in turn to reveal (release) more of their codes
– WG is slowly moving towards opening up its sources and releasing redactor software for third party developers, but the process is slow since they have to make sure there’s no abuse of that
– regarding the consoles, World of Tanks was until recently Xbox-exclusive, but apparently the exclusivity “wore off” and it’s possible that in 2015 plans to expand to Playstation will be announced, WG is working hard to introduce WoT to “all platforms” (as in, other consoles as well, the only exception being Nintendo)
– World of Tanks would be profitable on Xbox even without the gold account, there are talks in that direction
– Yantsev thinks that Microsoft is starting to take F2P seriously
– “retail version is dead”, it can apparently exist only a gift package, it’s good for older nostalgic people, but young people are used to downloading stuff, F2P and DLC model
– apparently, Blitz is doing fine and growing fast, mobile devices are the future
– in last two years, WoT merchandise made a huge step forward, WG is cooperating with several game accessories manufacturers and such, this was planned very early on
– 2015 will be the 70th WW2 victory anniversary and WG prepares many events towards it (in Russia of course.

Actually, the interview was much more interesting than just this short summary. I wish I had time to translate it all. Oh well, maybe when I have some free time. But this guy does seem to exactly know what he’s doing, I like his answers very much.

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