Home > Ftr news > Svetlana Polovnikina on how WG interacts with playerbase
Hello warriors,

recently a lecture took place during one game conference where Svetlana Polovnikina from Wargaming talked about how Wargaming listens to its playerbase’s feedback.

Her main points were:

– The developer has to know the opinion of the playerbase because he can no longer look at the game from player’s perspective – he knows too much about its internal mechanics;
– Information about player opinions from open sources (including forums) is not reliable because it represents individual complaints, you need to have large polls to truly know the opinion;
– To ask players on the main game site is also not reliable since the sample will not represent the entire playerbase (not all players visit the game site);
– Developer questions “what and how” are answered by statistics. Questions “why” are answered by asking players;
– Analysis of poll results only makes sense in combination with statistics analysis since the player opinions change on short notice;
– Polls are effective only for getting opinions for specific issues, problems etc;
– According to WG observations the more experienced a player is, the more prone he is to rate the game negatively. That’s why whenever there’s a negative feedback, the developers always check who the complaining players are;
– Computer game playerbase is very loyal – few other fanbases are giving as positive feedback;
– Feedback is collected from many different platforms;
– The most difficult is to get the real opinion from leaving players.

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